A Brochure is a single, double or tri foldable sheet used by marketers to highlight a product, company or service. They are one of the most common and effective tools used by businesses and organizations for relaying information or announcements to a wide audience.

What is the purpose of a company brochure? Brochures can be a very effective marketing tool and almost every business uses one. They are usually used to highlight a company's benefits, products and services for a customer. They can be used in a variety of marketing capacities.

As hard as you may try, you can only be in one place at a time. Your company brochure, however, can be in many places, helping you influence potential and existing customers. An effective brochure clearly and succinctly outlines what a company is about and what it has to offer.

The following tips explain how to design a brochure that will properly represent your mission, outline what you have to offer your target audience and serve as an effective marketing and sales tool.

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  A4 bi fold brochure

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  Accordian fold brochure

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  Double gate fold

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  Double parallel-fold

A good headline is key

The headline on the front of your brochure should always include the interests and perceived problems of your targeted audience, and be followed by the solutions you can provide.

Remember the basics

Don't ignore the basics when creating a brochure; it should include standard information, such as company name, at least two types of contact information, a logo and tagline. It should also include a headline on the front and two or three brief items outlining benefits your organization can provide. All text should be in brief, easy-to-read blocks to provide clarity for the reader. Add graphic images and photos of your product, services and/or key personnel for an eye-catching touch.

Don't confuse the reader

Avoid the temptation to list too much information on your brochure. Too many messages will confuse your audience and dilute your main points. Focus on what interests your target audience in a succinct manner, and they'll come away with an accurate understanding of what you can offer them and how you'll do it.

Include a call to action

Don't assume your audience will be moved to contact you or purchase your product or services after they read your well-crafted brochure. An effective brochure should include a call to action, such as an offer for a free product sample or a free estimate or gift. This will entice readers and give them an incentive to act. Sometimes people need that extra motivation to contact you.